Fry’s Electronics, the Northern California-based electronics chain store, is one of the biggest retailers around for the latest technological equipment. At the Austin location, shoppers can wander through wide aisles containing over 50,000 electronic items, from PCs and Macs to cell phones and MP3 players to movies and cameras.

Each Fry’s Electronics store is built around a fantasy theme, from Alice in Wonderland to the Lost City of Atlantis, adding a little fun and whimsy to any shopping experience; the Austin store is decorated in tribute to the Live Music Capital, complete with a player piano and musical décor. A knowledgeable staff of about 300 employees is available to help keep guests from getting lost in the maze of merchandise.

Computers/Software

Fry’s Electronics is most well known for a vast assortment of computers, computer accessories and software. Accommodating salespeople can help buyers to select the computer that best meets their needs, whether it’s a PC, a Mac, a Notebook or a Tablet. Internal and external hard drives are available for extra space. Software compatible with any computer can also be purchased for a variety of needs, from business and multimedia to gaming and graphic design, and all Fry’s stores also service and support computer hardware and software products.

Automobile Electronics

Fry’s carries a wide array of low priced car electronics, such as in-dash navigation units, overhead LCD screens, radar detectors and stereo systems.

TV/Home Theater

From entertainment centers to DVD players to the latest flat-panel televisions, Fry’s carries all the necessary equipment to outfit any home with a top-of-the-line home theater.

MP3 Players

Fry’s Electronics offers a large selection of MP3 players, from the popular iPods to Apple competitors like Creative Zens and Sony Mylos.

Hand-held Electronics

When it comes to PDAs and other hand-devices, Fry’s is well stocked with all the latest options. Handhelds and PDAs with Pocket PC or Palm operating systems are available, as well as accessories like carrying cases, sync cables and expansion packs.

Books, Movies and Toys

Fry’s has a large selection of music and movies for shoppers of every sort. Books, toys and unique science gadgets, like chemistry sets and learning kits, are just a few other gift ideas that Fry’s Electronics carries.